Be Different and Stand Out !

 

Don't be boring... be EXPRESSIVE !, POSITIVE !! and AMBITIOUS !!!

 

 

Bid & Deal approach:

 

Strive for the Win+Win

• Focus on your clients' needs, not just their original request;
• Create partnerships that benefit all;
• If your clients are successful: you will be successful;

 

Use ADD Ideas' best practices

• Focus on 1 thing and get this across clearly: why your business is the best fit for this specific contract;
• Write smartly and use 80% of the effort to make proposals specific.
• Know the (legal) rules, control the message and doublecheck the details.

 

Marketing approach:

 

One to one messaging 

• Take the receiver seriously;
• Don't address or see the receiver as a group;
• Only send relevant messaging. 

  

Use psychology to reach your goals

• Attract attention, inform and change behavior;
• Help the receivers understand the advantages or your solutions for them;
• Don't trick or disrespect the receiver in ways that would not be acceptable in personal interaction. 

 

and...     DO IT DIFFERENTLY !